Reiterate, to say or do something again in emphasis, is a concept brand project that explores and emphasizes the utilitarian aesthetic through the use of exotic material and fabric in fashion apparel and accessories. By acknowledging that new design comes from the context of past design, I want to explore the vast archives of past design and bringing it to the modern day. Celebrate traditional designs through the lens of luxury by using quality materials and detail-focused designs.
The first collection consist of the Rider Cut Leather Jacket, Apron Side Bag, Night Sky Studded Belt, and the L001 Keychain. The collection is a blend of inspiration from my father’s love for motorcycle and my obsession with vintage cafe racers leather jacket that act as an armor.
